Aboveavalon Watch 100M December 30M US

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Apple Watch Is Now Worn on 100 Million Wrists

One Hundred Million Apple Watches Are Already in Use.

Aboveavalon Watch 100M December 30M US

The number of Apple Watch users has surpassed 100 million. I believe Apple reached this significant adoption benchmark in the previous month of December.

Apple is just scratching the surface of what is possible on a wrist, but the Apple Watch has already ushered in a new era of computing.

Apple Watch Is Now Worn on 100 Million Wrists

Fitness+ is just one of many new Apple Watch-centric services rolling out. New health monitoring hardware and software functions reveal the expanding wrist’s usefulness.

What the Data Reveal

It took the Apple Watch five and a half years to reach 100 million users.

A look at Exhibit 1 reveals that the installed base’s expansion rate has fluctuated throughout time. As a matter of fact, the growth rate of the Apple Watch user base is accelerating.

New Apple Watch users in 2020 nearly equaled the total number of new Apple Watch users in 2015, 2016, and 2017.

1. Base of Current Apple Watch Users

The next diagram compares Apple Watch sales to the total number of iPhones in circulation. The amount of the addressable market for Apple Watch can be estimated by looking at the size of the iPhone installed base, as an iPhone is needed to set up an Apple Watch.

However, there are a few exceptions to this rule, such as Apple’s Family Setup feature, which helps non-iPhone-owning family members create an Apple ID and activate an Apple Watch with cellular service.

2. Adoption Rate of Apple Watches (Global)

By the year 2020’s conclusion, about 10% of iPhone owners were also sporting an Apple Watch. Considering the wide range of iPhone users’ technological preferences, this is an impressive figure.

Adoption in the United States has been significantly higher than in other countries because of the country’s long history as an Apple Watch stronghold.

About 35% of all iPhone owners in the United States were sporting an Apple Watch by the end of 2020.

For Apple’s rivals who are eyeing the wearables market, this startlingly high adoption rate should act as a wake-up call.

Because of Apple Watch, Fitbit has gone from being widely recognised as the market leader in the wearables business to being relegated to a footnote in future retellings of the history of the industry.

Comparing Existing Installations

With 100 million users, Apple’s Watch has the fourth-largest installed base among Apple’s products, after the iPhone, iPad, and Mac.

If sales continue at their current rate, by 2022 there will be more Apple Watches in use than Macs.

If sales continue at their current pace, it will be several years before Android tablets’ installed base catches up to the iPad’s.

The Possibility of Increasing in Size

Adoption rates for the Apple Watch indicate a product that is growing popularity and favour around the world, which bodes well for the company’s future sales.

Nothing stands in the way of Apple Watch eventually achieving widespread usage. A greater number of people wearing Apple Watches will drive sales for many years.

A quick calculation shows that the installed base of Apple Watches would approach 350 million if 35% of iPhone users worldwide eventually wore one, the same adoption ratio reported in the U.S. That’s equivalent to a population 2.5 times larger than the one that’s already in place.

Of fact, if we compare the Apple Watch’s potential market to the iPhone’s installed base, a 35% adoption rate might be too optimistic.

Nothing stops an even higher percentage of iPhone owners from donning an Apple Watch. Moreover, the Apple Watch will eventually be able to function without the iPhone.

If Apple made the Apple Watch available to people who didn’t use iPhones, the company’s potential customer base would increase by a factor of 2.5 immediately. If only 10% of all smartphone users adopted Apple Watch, it would still be 350 million individuals.

In what ways are People Adopting new Technologies?

There are four main reasons behind Apple Watch’s consistent increase in popularity:

The Basics of Wearables.

Wearables are able to achieve this by utilising novel form factors and design (how we utilise the devices).

Apple Watch is appealing because it can perform a variety of duties, some of which are now assigned to more sophisticated devices like iPhones and iPads and others that are brand new.

There is nothing about wearables’ architecture that artificially reduces the size of its potential market to the point where it is smaller than the market for mobile phones.

Instead, wearables are one of the few product categories with the potential for an even greater addressable market than smartphones, which is no easy achievement considering the staggeringly high adoption rates of smartphones.

Fascination of the Wrist.

The wrist is an excellent location for delivering utility to the body due to its excellent line of sight for displaying text and data fragments as well as the possibility of efficiently monitoring activity and vital signs.

Swiss watchmakers undervalued the wrist by focusing on marketing intangibles like status and money. Because the wrist was undervalued, Apple was able to cash in with the Apple Watch.

Appealing to One’s Sense of Style.

Many people feel pressure to flaunt their Apple Watches in public. Apple’s Watch line has matured into a hip but approachable product. People of all sexes, ages, professions, and socioeconomic classes are interested in the gadget.

Different combinations of Watch band, casing, and face/complications allow Apple Watch owners to further personalise their wrist wear.

The flexible bands of the Apple Watch make it convenient to keep the watch on your wrist throughout the day.

It’s an Apple-Centric Ecosystem.

The Apple Watch’s success can be attributed in part to the fact that it is integrated into Apple’s bigger ecosystem, which is unparalleled in the tech world.

Apple Watch’s compatibility with other Apple products, from AirPods to iPhones to HomePods, further increases its attractiveness and likelihood of staying in our daily routines.

Accessing Apple Watch Services, such as Fitness+, via other Apple devices strengthens Apple Watch’s place in Apple’s ecosystem.

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